Videos are not new. The internet’s next billion users want video and voice. It was forecasted in last year’s content strategy trends that the marketers would put in more effort to produce more videos and visual content.

The forecast came true. We saw an increased marketing budget pouring in to create video content and also live videos. The strategy is working well for some brands, especially in Asia.

In 2021 and beyond, we will see more creative video content and a spike in brands broadcasting live videos to promote and sell their products.