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2022
The terms “brand” and logo” are often used interchangeably.
But, although a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.
With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.
If you’re working to develop your first brand identity for a client, or you’re doing this for your own business, it’s important to first understand what a brand is and what it takes to create one.
Here, let’s explore strong examples of brand identities, plus how to create one for your own business, according to brand strategists.
